2025 / Oxford Street, London
Twist Museum
About Twist Museum
Twist Museum is London's ultimate illusion experience, right in the heart of Oxford Street.
This playground for your perceptions offers 80+ interactive exhibits designed to challenge your mind.
Step into mind-blowing immersive rooms, interact with optical illusions and discover how your brain interprets reality. See your friends shrink before your eyes, discover if you really see colors that don't exist, and feel sensations that question your very perception of reality.
Family-friendly, entertaining, and educational — Twist Museum is developed in collaboration with artists, neuroscientists, and philosophers
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“Twist Museum is one of the best things you can do with your family – 100%” -
“Twist Museum brings Illusions to life and explores the worlds of art, psychology and neuroscience” -
“Your dating profile just got way more intriguing” -
“Twist Museum, portals lead into different zones that will baffle your eyes, ears and other senses”
THE EXPERIENCE
Fun for all ages
Twist Museum is London's most fun and mind-bending day out for families—where art, science, and sensory play come together in one unforgettable adventure. From colourful optical illusions to hands-on experiences that spark curiosity in kids and grown-ups alike, every corner is packed with fun, surprises, and wow moments for all ages.
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The Way I See Things
TWIST stands for ‘The Way I See Things', a phrase at the heart of everything we do. It reflects our beliefs that reality is shaped by how each of us uniquely sees and experiences the world around us.
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Reality's overrated, come Twist it
At Twist Museum, every corner is made to mess with your mind—and perfect for your camera roll. Snap, share, and tag your way through our mind-bending exhibits for content that's as wild as your experience.
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Where art meets science
Twist Museum has teamed up with some of the world's most groundbreaking illusion artists to create a one-of-a-kind collection that will blow your mind! Get ready to dive into dazzling works that reveal the incredible ways your brain processes sensory information and shapes your view of reality.
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Flexi Tickets - visit any time on your selected date
- Please make sure to arrive 1 hour before closing time to make the most of your visit.
Toddler (0-3 YRS) Free!
- Please note, for health and safety reasons pushchairs are not allowed in the exhibition space and must be left in the designated buggy park while you enjoy your visit.
Family Tickets - save £9.00!
- Valid for 2 Adults & 2 Children or 1 Adults & 3 Children.
- The perfect family day out!
Group Tickets
- For groups of 10+ guests.
- If you require larger group bookings please contact us via our contact page.
Location
Maps
FAQs
What is Twist Museum?
Twist Museum is London’s longest serving and best rated illusion museum, which is located on Oxford Street. It’s a hands-on interactive experience that invites visitors to explore perception, perspective, and how the brain processes what we see.
How long does a visit take?
Most guests spend around 60–90 minutes exploring the exhibits, but you’re welcome to stay longer.
Do I need to book in advance?
Advance booking is strongly recommended to secure your preferred time slot. Limited tickets may be available at the door, but entry cannot be guaranteed. You will also benefit from a discounted ticket price if you buy tickets online!
Are children allowed?
Absolutely! Twist is designed for all ages. Children under 3 go free, but under 15s must be accompanied by an adult.
Can I bring a buggy or stroller?
Yes, you can bring a pushchair, but it must be left in our designated buggy park during your visit.
Is the venue accessible?
Yes the museum is step-free and wheelchair accessible. Most exhibits are fully accessible, with staff on hand to assist if needed.
Is photography allowed?
Definitely! We encourage visitors to take photos and share them online, it’s all part of the experience.
Where is Twist Museum located?
You’ll find us at 248 Oxford Street, just a 3-minute walk from Oxford Circus Underground station.
Can I bring food or drinks?
Yes, we have a vending machine on site but you’re welcome to bring your own. Food and drinks aren’t allowed inside the exhibition space, but you’re welcome to use our auditorium.
Is there a gift shop?
Yes! Our shop features a wide range of illusion-themed games, souvenirs, magic tricks, puzzles and quirky science-inspired gifts.