Vogue Inventing the Runway Tickets

Vogue: Inventing the Runway is a spectacular new immersive exhibition exploring the history of the fashion runway show, from the intimate couture salons of the early 20th century to the unforgettable pop-culture events of the present.

The show will utilise Vogue’s remarkable archive and contributor network to create an experience that brings together the industry’s leading voices from the past, present, and future.

“At Vogue we’ve been lucky enough over the decades to see many incredible runway shows, which have often told the story of fashion as much as the clothes themselves," say Anna Wintour, Chief Content Officer, Condé Nast, and Global Editorial Director, Vogue. "This Lightroom experience is a wonderful opportunity for a lot more people to experience first hand the thrill of watching the history of fashion unfold right in front of them.”

With first-hand testimony and a rich mixture of media, Inventing the Runway reveals how fashion shows became the ultimate statement of a designer’s vision – at times, a walking expression of their identity – reimagined season after season and year after year. It is a celebration of the imagination, discipline and passion that has revolutionised how we experience fashion.
Through a cycle of thematic chapters, Inventing the Runway will use original animation in an experience that is both visceral and insightful, with immersive sound design and a score fusing original composition with classical and pop music, all of which will evoke the worlds when iconic shows shifted the cultural landscape.

All photos by: Justin Sutcliffe