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About Ripley's Believe It or Not!
Welcome to the world of Ripley's Believe it or Not!, London's biggest new attraction.
Situated in the heart of the West End at 1 Piccadilly Circus, the attraction houses over 800 authentic, original and unbelievable exhibits spread over five floors, from a four-metre long model of Tower Bridge made out of matchsticks and an upside-down tea party to the world's tallest man and a Mini Cooper encrusted with 1,000,000 Swarovski crystals. Ripley's Believe It or Not! presents a unique mixture of entertainment, education and fun for the entire family - appealing to anyone with a basic sense of curiosity.
You Won't Believe Your Eyes!