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Giants Live




The arena-based strongman tour

In 1977, The World’s Strongest Man television show was launched to capture the dedication, drama and sinew-busting feats of professional strongmen who participated in the annual competition of the same name. It ran for 40 years and grew a huge following of fans with a passion for strength.

Giants Live was introduced in 2009 as the official World’s Strongest Man qualifying tour – with winners getting a chance to go after the coveted title at The World’s Strongest Man contest in December of that year. Plus, it gave audiences the opportunity to watch competitors carry cars, hoist logs and throw giant boulders.

The first Giants Live show took place in a gym car park with about 50 people in attendance. Over the following decade, the sport evolved hugely with strongman contests now packing out arenas.

Unfortunately, in 2020, amid the coronavirus outbreak, only one strongman event was held. Adam Bishop claimed the top prize at Giants Live: Britain’s Strongest Man and his title remained unchallenged for more than a year afterward.

In 2021, organisers announced five thrilling arena shows in which fans can expect plenty of record-breaking, shirt-ripping action while seeing strongman athletes from around the world lift some unbelievably heavy stuff.

Giants Live’s 2021 UK event schedule

  • Giants Live: The Strongman Classic (24 July 2021 at Royal Albert Hall, London)

After 120 years, professional weightlifting returns to the one of the most historic and prestigious stages in the UK, as Giants Live: The Strongman Classic takes fans on a journey back in time. Witness the crème de la crème of strongmen go head to head across 21st century versions of six old-school events including stone carries, Hercules holds, overhead presses and more.

  • Giants Live: The World Open (14 August 2021 at AO Arena, Manchester)

Returning to Manchester for its fourth time, strongmen from around the globe will have to undergo five gruelling tests of strength, starting with the always riveting World Deadlift Championships. When Giants Live: The World Open last visited Manchester, fans were treated to an unforgettable performance from Wales’ Ben “Badger” Brunning, who put some of the biggest names to shame while finishing in second place.

  • Giants Live: Europe’s Strongest Man (4 September 2021 at First Direct Arena, Leeds)

Europe’s Strongest Man title is among the most coveted prizes on the tour. Not only will the reigning champion, Luke Richardson, be defending his title against the likes of The World’s Strongest Man reigning champion Oleksii Novikov, but fans might also witness a new log lift world record being set.

  • Giants Live: World Tour Finals (18 September 2021 at The OVO Hydro, Glasgow)

Being held for the first time in Scotland, strongmen competitions are a natural for the country that has often been a proving ground for The World’s Strongest Man title holders thanks to the Highland Games. Brothers Tom and Luke Stoltman, the giants of Invergordon, are sure to be contenders at Giants Live: The World Tour Finals. Both have won Scotland’s Strongest Man title multiple times, and they are the only brothers in history to reach the finals of The World’s Strongest Man.

  • Giants Live: Britain’s Strongest Man (23 October 2021 at Sheffield Arena, Sheffield)

Fans from all corners of the UK are expected to descend upon the northern city to see the biggest and toughest go head to head for the hotly contested Britain’s Strongest Man title. All eyes will be on the aforementioned Adam Bishop, who has been holding the title uncontested, with established strongmen and up-and-coming British stars raring for a shot at glory.


The live arena-based, professional strongman tour has events in the UK running from 24 July – 23 October 2021.

The following five Giants Live events are set to take place around the UK in 2021:

  • Giants Live: The Strongman Classic
  • Giants Live: The World Open
  • Giants Live: Europe’s Strongest Man
  • Giants Live: World Tour Finals
  • Giants Live: Britain’s Strongest Man

Giants Live's 2021 tour features events at the following UK venues:

  • Royal Albert Hall, London
  • AO Arena, Manchester
  • First Direct Arena, Leeds
  • Sheffield Arena
  • The SSE Hydro, Glasgow

Tickets for all Giants Live 2021 events are on sale now. Original tickets remain valid for rescheduled dates.