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Cream is one of the world’s leading event promoters, now part of Live Nation Entertainment. Since its birth in 1992, Cream has defined itself as one of the world’s most instantly recognisable youth brands and a global leader in the electronic music market. The company has built its reputation on delivering innovative and creative events and universally continues to grow staging club events around the world, hosting the biggest and longest running UK club night in Ibiza every summer, exploiting the global market with Creamfields the world’s biggest festival brand, and in recent years also building up a successful touring division, co-promoting an array of artist led UK tours and stand-alone dance events, including the Swedish House Mafia event at Milton Keynes Bowl UK which attracted 65,000 people.